Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems
نویسندگان
چکیده
The increasing number of consumers possessing a global mindset has led to the emergence environmentally friendly materialist who find pleasure in owning brands and products. We examine why how such emerge by studying luxury apparel products, which actively promote conscious values on scale. Structural equation modeling mediation analysis were conducted China Japan—two countries with high consumption this product category contrasting awareness environmental consciousness. Our findings revealed that higher consumers, materialism is enhanced internal motives consciousness external low results have implications for mechanisms conditions differ from country marketing measures respond these differences.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su15086703